Gaming News

Players increasingly accept smokefree gaming floors, revenue analysis shows

Corporate News, Gaming News, News /

Post-COVID gaming revenue at multiple sites indicates that players are more open to smoke-free casino floors, two casino finance analysts said Tuesday. The pandemic was so disruptive that “it is less painful and less irritating (to customers) that casinos have made decisions about altering their smoking status,” said Geoff Atkinson, marketing research manager for Management […]

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MSA and Spectrum Gaming Group Introduce US Sports Betting Revenue Analysis to Spectrumetrix™ Suite of Premium Data Reports

Gaming News, News /

HORSHAM & PITTSBURGH, PA – (March 5, 2019) In response to the rapid expansion of sports betting across the United States, the Spectrumetrix™ premium data service now offers a vital new report: the US Betting Revenue Analysis. Spectrumetrix, a joint service of Spectrum Gaming Group and Management Science Associates, has evolved into North America’s leading

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Sr. VP Stephen Gongaware featured in CDC Gaming Reports

Gaming News /

MSA’s Sr. VP of Business Development, Stephen Gongaware, spoke recently at the Global Gaming Expo (G2E) in Las Vegas.  Speaking on insights into digital marketing, and whether or not it works for casinos, he shed light on some very valuable information, including traditional mailers.  The article, written by Buck Wargo of CDC Gaming Reports, can be

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Atlantic City Casino & Internet Gaming – A Meaningful US Gaming Test Market – Part I

Gaming News /

Spectrum Gaming’s June 2017 white paper celebrated the 15th anniversary of its SIGHT prediction that internet gaming would not cannibalize casino land site gaming. The white paper reported confirmation of that prediction by Atlantic City (AC) casino operators, and research observations reviewing their AC game revenues through April 2017. That white paper inspired MSA to

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Atlantic City Casino & Internet Gaming – AC Market Turnaround Confirmed – Part II

Gaming News /

The first MSA white paper using Atlantic City (AC) data illustrated that rapid market changes took place from the launch of Internet Gaming through Aug 2017 across Slots, Poker, and Casino Internet Games. Such changes had not been observed in Las Vegas (LV), where Internet Poker was launched 7 months prior to its entry in

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